Blue Moons
Editorial Design & Marketing
Book/Editorial Design
Thriller
Branding
Art Direction
Marketing Strategy
2024
Blue Moons is a 446-page thriller novel by author Saint Yvon, following Jason Bell Sr., a single father and IT professional whose life takes a dangerous turn after his young son is diagnosed with a rare and aggressive cancer. The project focused on creating a cohesive visual identity and editorial experience that reflects the novel’s suspenseful, emotional, and cinematic storytelling.
Summary
The project developed a visual direction for Blue Moons that could work across both the book cover and promotional materials. The creative approach was designed to capture the tension between family, desperation, and survival while creating a recognizable visual presence for the book’s marketing campaign.
Challenge
The challenge was to visually communicate the thriller genre and emotional stakes of the story while maintaining an element of mystery. The design needed to capture the reader’s attention, reflect the seriousness of Jason’s circumstances, and create a cohesive identity that could translate from the physical book into digital and promotional applications.
Solutions
I developed a visual concept that combined suspense, emotion, and cinematic storytelling to establish a strong identity for Blue Moons.
Book Cover Design: Created a visually compelling cover that reflects the novel’s suspenseful tone and central themes without revealing the story.
Art Direction: Established the overall visual direction to create a sense of tension, mystery, and emotional weight.
Marketing Materials: Developed promotional graphics that extended the cover’s visual language across marketing touchpoints.
Visual Consistency: Created a cohesive design system across the book cover and promotional assets to strengthen recognition and create a unified campaign.
