Quigley's Fresh Food To Go
Food & Hospitality
Brand Refresh
Environmental Design
Art Direction
Marketing Design
2024
Quigley’s Fresh Food to Go is a grab-and-go dining option serving the Quantico community. MCCS currently lists Quigley’s at both its TBS location and Main Side location, providing convenient dining options for personnel on base.
The project focused on refreshing Quigley’s visual presence to make the food feel fresher, more appealing, and more relevant to a younger audience at Quantico.
Summary
I developed a refreshed visual direction for Quigley’s and translated it into environmental vinyl signage for the doors and windows of two locations.
The goal was to create a more energetic and contemporary customer experience while reinforcing Quigley’s positioning as a convenient, fresh food option for Marines, personnel, and the broader Quantico community.
Challenge
Quigley’s existing visual presence needed to better reflect the freshness and convenience of its food offering while connecting with a younger demographic.
The challenge was to refresh the space without losing the established Quigley’s identity. The new design needed to:
• Make the food feel more fresh and appetizing
• Appeal to a younger Quantico audience
• Create a more modern and energetic customer experience
• Work across two separate locations
• Use environmental graphics effectively within existing storefront spaces
• Maintain consistency while adapting to each location
Solutions
I created a refreshed visual direction focused on freshness, energy, and approachability, then translated that direction into large-scale environmental graphics. I was able to design custom vinyl graphics for doors and windows to transform the storefronts into more engaging customer-facing environments, while using the visual treatment to emphasize the food itself and reinforce Quigley’s identity as a fresh, convenient dining option. I Developed a more contemporary visual approach intended to resonate with younger Marines and personnel while remaining approachable to the broader base community. I Created a cohesive signage system that could be implemented across both Quigley’s locations, giving the brand a stronger and more recognizable presence throughout Quantico.
